Logo design is often considered to be one of the most powerful branding tools businesses can use. This is anything but a surprise given that a shocking 90% of the population worldwide knows and recognizes the Coca-Cola logo as an iconic brand symbol.
Hundreds of thousands of companies around the world are trying to replicate this success with the best company logo. With this in mind, it’s no wonder that a plethora of false advice and ‘guidelines’ have formed.
Unfortunately, these logo design myths are misleading companies and costing businesses thousands. We say, no more! Follow along to discover the most common myths around this smart marketing tool and why you don’t need to follow these ‘rules’.
A Logo Must Reflect What You Do
Let’s be real, incorporating ‘what you do’ into your logo design is absolutely unreasonable. While creating those connections between your niche and your image is great, a great modern logo design can do this without having to spell it out for your customers.
Requiring that your real estate logo has a house in the design or that a natural brand uses a tree as a ‘T’ severely limits your creative freedom. Instead, design a standout logo that your customers can begin to associate with your brand based on great exposure and awareness.
Your Logo Must Include a Symbol
An iconic symbol is a great addition to a logo. However, it’s far from a requirement to make an impact.
In fact, if you look at some of the most iconic brands in the world, tons of them are built purely on well-placed text, colors, and fonts without a symbol at all!
If done properly, your logo becomes a symbol for your brand.
You Have to Follow Industry Styles
This modern logo design myth is a huge problem in today’s marketing. By limiting yourself to the styles that are popular within your industry or niche, you actually reduce your chances of standing out.
What’s more, is that repetitive logos are actually incredibly boring for consumers and make it harder to differentiate between brands. This could leave your dedicated customers unknowingly jumping ship to support competitors.
Your Logo Must be ‘Timeless’
Nothing makes designing your logo more intimidating than believing you’re stuck with the same logo for your company’s lifetime.
Rather than aiming for a timeless logo that will never lose its impact, zone in on what makes modern logo design stand out. By satisfying today’s style and esthetics preferences, you’ll catch the eyes of modern customers more efficiently. Once your logo design is no longer ‘in-style’, simply change it up.
Logo Design Is Expensive
From believing you must hire a professional designer to ensuring a logo is ‘perfect’ before launch, many companies are under the impression that they must spend thousands on a logo just to get started.
While having a great logo design is important, you can design an impactful logo without the professionals. Consider making your own DIY design by using a logo maker app. With the right colors and a whole lot of heart, there’s no saying your design won’t be the best company logo out there!
Logo Design Success
Now that you know the truth behind these common logo design myths, it’s time to banish the fear behind logo creation. With a little research and creativity, we’re confident you’ll produce a great company logo that takes your smart marketing to new heights.
Want more tips and tricks for your business? Check out our other articles for all of the branding, digital marketing, and business development advice you need.
